A campaign is an organized set of appeals that you create to accomplish your marketing goal. The campaign can consist of one or many appeals and solicitations.
Tips on defining campaign hierarchy
■ Use appeals to split your campaign into major efforts.
■ Define one or more solicitations for each appeal by target group, message, or delivery method.
■ Assign one or more source codes to each solicitation to track responses.
■ Create unique names at all levels: each campaign, each appeal within a campaign, each solicitation within an appeal, and each source code within a solicitation. The naming convention might be by department, type of campaign, year or quarter, or other meaningful methods.
It might be useful to sketch your campaign hierarchy in advance, for example:
Description of campaign hierarchy